The Social Operating Platform

Our Team

Unified's founders and senior management team have led strategy and innovation at companies like AdMob, Connexus, DoubleClick, EMC, Google,, Ticketmaster, and Yahoo. Unified's experts in enterprise software, advertising, and analytics have built successful companies and are recognized industry leaders.

Executive Team

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Jason Beckerman

CEO and Co-founder

Jason's 15 years of enterprise software experience spans the marketing, SaaS, and financial services industries. As CEO, Jason oversees Unified's product, technology, operations, and organizational strategy. His team has managed hundreds of millions of dollars of social marketing investments for the world's largest brands. Working with brands, publishers, and partners in the marketing community, Jason implements organization-changing technology solutions that deliver clear business results.

Prior to his experience in marketing, Jason's career began in the financial services and SaaS verticals, including positions at Merrill Lynch, Siebel, and At he managed the release process for the largest on-demand CRM rollout in the history of the cloud at the time.

Jason received a B.S. in Entrepreneurship and Information Systems from Quinnipiac University and a M.A. in Organizational Leadership from Gonzaga University.


Calvin Lui

President and Chief Strategy Officer

Prior to joining Unified, Calvin served as President & CEO of Tumri, the pioneer and leader in dynamic creative platform. Calvin has also served as the Chief Operating Officer of Connexus, a leading Internet performance marketing company, where he oversaw all corporate wide strategic sales, business development, corporate development and marketing initiatives. Additionally, he served as President of Connexus' Traffic Marketplace division, where he spearheaded all aspects of daily operations of one of the leading advertising networks in the industry. Prior to Connexus, Calvin served as SVP of Sales and Marketing at Ticketmaster where he directed corporate-wide sales efforts and marketing strategies during a period when Ticketmaster expanded its internet business three-fold and introduced over 20 new products and services to the market.

Calvin has also served as Director of Strategic Planning & Finance at Lycos, where he evaluated, structured and negotiated merger, acquisition, joint-venture, partnership and investment opportunities. He has also held positions at St. Paul Venture Capital and Credit Suisse First Boston.

Calvin holds an M.B.A. from Stanford University and a B.S. in electrical engineering, Magna Cum Laude, and a B.A. in economics-business, Magna Cum Laude, from the University of California, Los Angeles.


Josh Backer

EVP, Ad Delivery and Co-founder

Josh has overall responsibility for the advertising delivery operations that are critical to Unified's customers' success. Prior to co-founding Unified, Josh was co-founder and COO of Social Suitcase, an innovator in the brand engagement space that was acquired by Connexus.

Previously, Josh was a founder at Teach The People, a Facebook Fund Grant Company and a TechCrunch 40 Finalist. He also served as a graduate instructor at Emory University.

Josh received a Bachelor of Arts in Comparative Literature, Art History, Linguistics, and French from Emory University. He is also a PhD candidate at Emory.

Shawn Douglass

President, Big Data & Analytics
Chief Technology Officer

Shawn delivers on Unified’s technology strategy and architects the company’s rapidly-expanding SaaS offerings in cross-platform data management, analytics and reporting. He has been a cloud visionary and key contributor to the emerging enterprise cloud operating model for over a decade. Mr. Douglass has held roles as Operating Executive, Technologist, Advisor and Investor. Most recently responsible for the strategy and vision of the CSC/ServiceMesh Agility Platform and contributing to IT transformation at Global 2000 enterprises.

Prior to ServiceMesh he was managing director at EMC Ventures where he drove strategic investments in cloud, security, big data/analytics, and disruptive technology and business models.

He has served on the Board of Directors and as Chairman of the Technical Steering Committee for the Enterprise Grid Alliance (EGA), and on the Board of Directors at Joyent, a high-performance cloud infrastructure provider. He is also a winner of the Always On 2012 Power Players in the Cloud award. Mr. Douglass is a graduate of Harvard Business School.


Roger Clark

Chief Financial Officer

Roger Clark is the Chief Financial Officer of Unified where he oversees all corporate administration, including finance and accounting, HR, legal, IR and business operations. He is also a Board observer and serves as Unified’s Treasurer.

Prior to Unified, Roger spent three years as CFO of Interclick, a leading provider of digital advertising technology and services, which was acquired by Yahoo in 2011 and rebranded Genome in 2012. He played a pivotal role in many of Interclick’s achievements, including a successful listing on NASDAQ.

Roger previously spent 15 years with IAC/InterActiveCorp (NASDAQ:IACI) in a variety of divisional and corporate capacities, including nine years leading the company’s investor relations and financial communication efforts while IAC transformed into a Fortune 500 conglomerate.

Roger began his career as a CPA with Ernst & Young in Cleveland and Los Angeles. He graduated from Ohio University and holds a Business Certificate from Columbia University.

Brian Murphy

SVP, Business Development

Brian oversees business development at Unified. He has over 15 years of experience in the digital media and advertising business, having worked at some of the largest and most significant companies in the industry.

Prior to joining Unified, Brian spent two years at Google where he managed a team responsible for Google's full range of search, display, video and mobile advertising products in the Financial Services vertical. Brian joined Google as part of the company's acquisition of AdMob, where he was the Director of East Coast Sales, managing AdMob's New York-based operations. Before joining AdMob, Brian spent 5 years at Yahoo managing several key accounts in New York and Boston. He was also part of the original DoubleClick team where he launched and oversaw DoubleClick's international sales operations, based in New York, London and Dublin. He started his career in advertising at McCann-Erickson.

Brian holds a Bachelor of Arts in English from St. Lawrence University in Canton, NY.

Jesse Channon

SVP, Revenue

Jesse oversees all Sales and Customer Success functions at Unified. Bringing more than seven years of social media expertise, Jesse has worked with and consulted for some of the biggest brands and agencies in the world on their social media and digital strategies.

Prior to Unified, Jesse was a member of the founding team at PageLever, where he oversaw all Sales and Business Development. Ultimately acquired by Unified in 2013, PageLever was an industry leader in Facebook intelligence, building the first ever real-time analytics platform on Facebook, and becoming one of the first members of Facebook’s Preferred Developer Program.

Board of Directors

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Sheldon Owen

Executive Chairman and Co-founder, Unified

Sheldon is a proven entrepreneur and senior business operator with over 20 years of experience developing emerging technology companies. Prior to being appointed Executive Chairman, Sheldon was the founding CEO of Unified for nearly five years. During his tenure as CEO, Unified successfully raised over $40 million in venture financing, grew to hundreds of customers and 140 employees, made two successful acquisitions, won countless awards, and became one of the industry’s most recognized marketing technology startups.

Prior to co-founding Unified, Sheldon held many senior executive roles throughout his career including Vice President at CA Technologies, Inc. (NASDAQ: CA), EVP/General Manager at Connexus and Founder of tmpSocial, an early Facebook Marketing Partner.

Sheldon is an active startup advisor, mentor, board member, speaker and angel investor. He is a member of the Young Presidents’ Organization (YPO), an advisor for Techweek, and an advisor to hedge funds and professional investment firms on industry trends in software, marketing technology, mobile, digital advertising, and social media.

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Jason Beckerman

CEO and Co-founder, Unified

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Andrew Siegel

Chairman, Advance Vixeid Partners & EVP, Advance Publications, Inc.

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Carol Kruse

CMO, Cambia Health Solutions

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Joe Robinson

President, iHeartMedia Ventures

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