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Research

Check out the latest Smart Social research from Unified, including Infographics, Data Studies, and Whitepapers on emerging trends in social marketing.

INFOGRAPHICS

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Was Derek Jeter a Heavy Hitter on Social Media?

The Yankee’s beloved baseball frontman has swung his bat for the last time in his professional career. To celebrate the occasion, hashtags were created (#FarewellCaptain), video tributes were released (Gatorade) and television audience records shattered (YES Network). But did all the fuss around Jeter’s final season translate into social media superstardom? Check out our infographic to find out.

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Entertainment Industry Facebook Advertising Benchmarks

Facebook has emerged as a critical channel for smart social marketers who want to reach users at every stage of the marketing funnel. Read on to learn information that drives entertainment success on Facebook..

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Consumer Package Goods (CPG) Facebook Advertising Benchmarks

Facebook has emerged as a critical channel for smart social marketers who want to reach CPG purchasers at every stage of the marketing funnel. Read on to learn information that drives CPG success on Facebook.

automotive facebook advertising benchmark infographic

Automotive Facebook Advertising Benchmarks

Facebook has emerged as a critical channel for smart social marketers who want to reach auto purchasers at every stage of the marketing funnel. Read on to learn information that drives auto success on Facebook.

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Why Smart Social Marketers Think Mobile First

As the social advertising market grows to a projected $11 billion by 2017, mobile users become an ever more important target. Read on to learn why savvy marketers are targeting mobile social network users.

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A BRIEF HISTORY OF SOCIAL ADVERTISING

Social advertising, a market that didn’t exist just a decade ago, is projected to generate $11 billion in revenue by 2017. Read on to learn about the major players and the history of innovation in a rapidly expanding market.

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