Privacy Policy | Unified Social

Privacy Policy


Unified Social, Inc. is an enterprise social media advertising technology company. This privacy policy ("Policy") describes how we obtain and treat information on behalf of our advertisers, agencies, data partners and other businesses ("Clients") that use our advertising technology (“Platform”). This Policy also outlines our privacy practices on our corporate websites located at www.unifiedsocial.com and www.pagelever.com ("Website"). This Privacy Policy (Policy) describes how we treat personally identifiable information that we obtain via our products and services (Services), including our website (Website) and that may be provided to us by our third party partners.

For the purposes of this Policy, we will use interchangeably the terms "Unified", "we", "us", "our" and the like to refer to Unified Social, Inc. and its subsidiaries and affiliates, collectively. We will notify you if we materially change this Policy, at which time you will have the opportunity to discontinue using our products and services. You agree to this Policy when you access or use the Website and/or use our Services, some of which may be made available through the Website.

PRIVACY PRACTICES FOR OUR WEBSITE

Personally Identifiable Information ("PII")

We may collect PII from the Website when you elect to provide PII to us. PII is any information that can be used to identify or locate a particular person or entity. This includes, but is not limited to information such someone's name, address, telephone number, mobile number and/or email address. For example, you may choose to send us PII about yourself in an email or by completing an online form on our Website, or on the website of one of our clients or partners. Once collected, we will store your PII for a reasonable period of time for record keeping purposes. The information that we store is sometimes deleted as space requires or in the normal course of business.

We may also collect non-personally identifiable information ("non-PII") from visitors to this Website. In general, this is information that by itself cannot be used to identify a particular person or entity, and may include your IP host address, pages viewed, browser type, Internet browsing and usage habits, your internet service provider, domain name, the time/date of your visit to this Website, the referring URL and your computer's operating system. We use this information to understand our Website traffic, the general demographics and other patterns of visitors to our website and more generally to improve our products and services. We may provide aggregated non-PII about our users to third parties for audit, marketing research and other purposes.

If you'd like us to delete any PII that you have provided to us, please send your request to us at support@unifiedsocial.com and we will process your request within a reasonable period of time after receipt.

Cookies

Like most websites, we use "cookies" and web beacons to help us manage our Website. Cookies are small text files that contain a string of alphanumeric characters. Web beacons (also known as "1X1 pixels" or "clear GIFs") are small strings of code that provide a method for delivering a graphic image on a web page or in an email message for the purpose of transferring data. You have the option of blocking the use of cookies by changing a setting in your browser. You can check your browser supplier's website for details on how to do this. For more information about cookies and web beacons please visit http://www.allaboutcookies.org/cookies.

Third Party Websites

The Website may contain links to and advertisements for websites operated by third parties whose privacy practices may differ from ours. While we endeavor to associate only with reputable entities, we cannot be responsible for the privacy practices of these third parties. It is your responsibility to check the privacy policies of all websites that you visit.

PRIVACY PRACTICES FOR OUR PLATFORM

Our Platform

As part of the services of our Platform, we obtain information, which may include PII, from our third party data partners, which we use to provide our media planning and buying services and for the execution and delivery of the media purchases made using our Platform. We (or a third party working with us), on behalf of a Client, may also collect information directly from users via questionnaires, surveys and other means where this information is provided voluntarily. We may collect non-PII regarding a user's behavior and usage patterns on advertisements and sites operated by our Clients to better customize the type of advertisements users see on various sites. We may also collect non-PII via the Platform, including but not limited to an Internet user's IP host address, pages viewed, browser type, the URL, the referring URL, Internet Service Provider, and his or her computer's operating system. In order to execute some of the advertising services via our Platform, we may also need to share some of this information with our third party partners that provide certain services to us relating to those advertising transactions. Our Clients will typically use this information to deliver the goods or services requested by a user. When requested, we may also employ this information in a compiled format without identifying users specifically to provide to our Clients precise profiles of the types of individuals responding to their advertising and promotional activities.

Cookies

Our Clients use cookies in conjunction with Web beacons. We also use cookies and web beacons or pixels. A pixel is a line of code which is used by a website or ad server to track activity. The use of a pixel allows us to record that a user has visited a particular webpage along with additional Non-PII that the website publisher or advertiser may choose to include with that pixel.

If you'd like to opt-out from having us collect your information in connection with our Platform, please contact support@unifiedsocial.com. When you opt out, we will place an opt-out cookie on your computer. The opt-out cookie tells us not to collect your information to help us tailor our Clients' online advertisement campaigns. Please note that if you delete, block or otherwise restrict cookies, or if you use a different computer or Internet browser, you may need to renew your opt-out choice. You may also opt out by disabling cookies in your browser. Please note that cookies are used for a variety of reasons, not just targeting advertising, so this may adversely impact your overall online experience.

GENERAL PRACTICES

Information Security

We take precautions - including technical, administrative and physical measures - to safeguard your information. We use technical safeguards such as firewalls and data encryption. Your account information including email address is located on a secured server behind a firewall. We authorize access to personally identifiable information, including email addresses, only for those employees, contractors and agents who need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations. We also enforce physical access controls to our buildings and files.

PRIVACY RIGHTS OF CHILDREN

Our products and services are designed for those 18 years of age and older. We do not knowingly collect PII from anyone under the age of 13. If we are made aware that we have received PII from someone under 13, we will use reasonable efforts to remove that information from our records.

Disclosure of Information to Third Parties

We do not collect PII via the Platform, and we do not sell, rent or share PII collected on the Website with non-affiliated third parties without your consent. We may, however, share your PII with trusted third party contractors who provide services for us. These third party contractors are prohibited from using the information we provide for purposes other than performing services for us.

We may disclose information collected through our services, and information derived from it, to our Clients. This information, which may include PII, may be used by our Client to deliver tailored ads to users on participating websites.

We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.

Finally, we may transfer information, including any PII, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.

Contact Information

For questions or concerns relating to privacy, please send us an email at support@unifiedsocial.com.

Changes to this Privacy Policy

We may update this Policy at any time. The latest version of this Policy will always be available at privacy-policy/. Please check this page occasionally to make sure you are aware of any updates.


Last revised April 2013. Copyright © 2011 Unified Social, Inc. All Rights Reserved

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