Mobile Social Network | Marketing | Unified Social

Why Smart Social Marketers Think Mobile First


As the social advertising market grows to a projected $11 billion by 2017, mobile users become an ever more important target. Read on to learn why savvy marketers are targeting mobile social network users.


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Mobile Social Marketing Benchmarks:

As the social advertising market grows to a projected $11 billion by 2017, mobile users become an ever more important target. Read on to learn why savvy marketers are targeting mobile social network users.

MOBILE ISN'T COMING SOON - IT'S ALREADY HERE
In many countries, consumers use mobile devices as their primary access point for social networks, and the US is quickly catching up.
Mobile pageviews on LinkedIn are up 250% in 2013
40% of YouTube video plays in the US now come from mobile
Global shipments of tablets will eclipse personal computers in 2015
Mobile Twitter users 79% more likely to be on Twitter several times a day
Mobile Pinterest usage increased 60x last year
59% of Yelp searches come from mobile
MOBILE USERS SHARE TWICE AS OFTEN
Mobile users share content more often than desktop users, so they can extend content's reach while boosting engagement.
Pinterest content is shared nearly 3x more often on mobile than desktop
Mobile users are 66% more likely to retweet
Facebook Fan page posts from mobile devices are 39% more engaging
SHARING AS A PERCENTAGE OF TOTAL ACTIVITY
Desktop: 4.1%
Mobile: 7.7%
SMART MARKETERS ARE ALREADY TARGETING MOBILE USERS
Smart marketers are already taking advantage of organic content and paid advertising strategies to reach mobile users.
Mobile advertising is 41% of Facebook’s revenue and Facebook has 16% marketshare of global mobile advertising.
On August 29, The Gap did a takeover of Tumblr's entire mobile ad inventory while highlighting user-submitted organic content
Mobile advertising is $350M (~25%) of YouTube's revenue
UNIFIED'S TIPS FOR MOBILE SOCIAL MARKETING SUCCESS
PIN: Make sure your pinned posts are relevant to mobile visitors
TARGET: If you're aiming video at Facebook users, target users connected via WiFi
CHECK: Make sure content looks good in mobile feeds before posting it
ENABLE: Maximize sharing by making your content easily shareable from mobile devices
PLAN: If you post a link, make sure it's to a mobile-friendly page
SOURCES:
techcrunch.com, unifiedsocial.com, fastcompany.com, mashable.com, bloomberg.com, facebook.com, sfgate.com, engadget.com, sharethis.com, paidcontent.org, emarketer.com, socialfresh.com

About Unified

Unified is an award-winning marketing cloud technology company. Unified provides professional marketers with end-to-end solutions for data-driven insights, real-time social feed optimization, and programmatic advertising across all major social networks in one system of record. The cloud-based Social Operating Platform features patent-pending social ROI measurement and predictive engagement modeling. Unified serves over 500 customers, including Global 2000 enterprises and their advertising agencies, from its offices in New York, San Francisco, and Chicago. Unified is a Facebook Preferred Marketing Developer, a Twitter Ads API partner, and a LinkedIn Ads API partner. For more information, visit www.UnifiedSocial.com.

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