Social Advertising | History | Unified Social

A Brief History of Social Advertising


Social advertising, a market that didn’t exist just a decade ago, is projected to generate $11 billion in revenue by 2017.
Read on to learn about the major players and the history of innovation in a rapidly expanding market.


Like this? You can easily embed it on your own site:


Social Advertising Timeline:

Social has become a critical component of the overall digital advertising market. As Facebook, Twitter, LinkedIn, StumbleUpon, and others have emerged as social network leaders, they have created powerful new ways for advertising to reach the right consumers with the right message at the right time. Social advertising, a market that didn’t exist just a decade ago, is projected to generate $11 billion in revenue by 2017. Read on to learn about the major players and the amazing pace of innovation in a rapidly expanding market.

November 2002
Stumble Upon founded
May 2003
LinkedIn founded
February 2004
Facebook founded
February 2005
YouTube founded
May 2005
First Facebook Ad
March 2006
Twitter founded
2006
LinkedIn started advertising
February 2007
Tumblr launches
July 2007
Youtube introduces pre-roll ads
March 2008
Foursquare launches
August 2008
Facebook reaches 100 million users
December 2009
Facebook Ad Revenue hits $764 Million
February 2010
175M people log into Facebook every day
April 2010
Twitter introduces Promoted Tweets
June 2010
Twitter introduces Promoted Trends
July 2010
Facebook reaches 500 million registered users
October 2010
StumbleUpon introduces Paid Discovery; Twitter introduces Promoted Accounts
December 2010
Facebook Ad revenue hits $1.8 Billion
December 2010
Twitter Ad Revenue hits $44.6 Million (estimated by Emarketer)
January 2011
250M people log into Facebook every day
March 2011
LinkedIn Reaches 100 Million Members
May 2011
LinkedIn completes IPO valuing company at $4.3B, raises $315M
June 2011
Google+ launches
June 2011
Foursquare reaches 10 Million Users
August 2011
Facebook introduces Ads API
September 2011
Google ads +1 to Google Display Network ads
September 2011
Twitter grows to 100+ million active users
November 2011
Facebook introduces Sponsored Stories
December 2011
Facebook Ad revenue hits $3.2 billion
December 2011
Twitter Ad Revenue hits $139.5 Million (estimated by Emarketer)
March 2012
Facebook introduces mobile ads
March 2012
Twitter grows to 140 million active users
April 2012
Facebook introduces Preferred Marketing Developer (PMD) Program
May 2012
Facebook completes IPO valuing the company at $104.2B, raises $16B
June 2012
Twitter Mobile Ad Revenue Surpasses Desktop Revenue
June 2012
Facebook introduces mobile-only News Feed ads
August 2012
Facebook introduces mobile app install ads
Sept 2012
126 M people use Facebook on mobile
September 2012
Facebook Exchange launches
October 2012
Facebook hits 1B registered users
November 2012
LinkedIn introduces advertising API
December 2012
Annual social advertising spend reaches $4.7B
December 2012
Twitter grows to 200 million active users
December 2012
618M people log into Facebook daily
December 2012
More people log into Facebook every day via mobile than via desktop
December 2012
Twitter Ad Revenue hits $288.3 Million (estimated by Emarketer)
December 2012
Foursquare brings in $2 Million in revenue
January 2013
LinkedIn Reaches 200M members
February 2013
Twitter introduces Ads API
March 2013
eMarketer estimates Twitter's 201 ad revenue at $582.8M
April 2013
LinkedIn introduces mobile ads
April 2013
Tumblr introduces mobile ads
May 2013
Facebook reports record ad revenue of $1.8B for Q1 2013, with over a third coming from mobile ads
December 2013
US Social Ad Revenues to reach $6.1B
December 2014
US Social Ad Revenues to reach $7.1B
December 2015
US Social Ad Revenues to reach $8.4B
December 2016
US Social Ad Revenues to reach $9.7B
December 2017
US Social Ad Revenues to reach $11.0B

About Unified

Unified is an award-winning marketing cloud technology company. Unified provides professional marketers with end-to-end solutions for data-driven insights, real-time social feed optimization, and programmatic advertising across all major social networks in one system of record. The cloud-based Social Operating Platform features patent-pending social ROI measurement and predictive engagement modeling. Unified serves over 500 customers, including Global 2000 enterprises and their advertising agencies, from its offices in New York, San Francisco, and Chicago. Unified is a Facebook Preferred Marketing Developer, a Twitter Ads API partner, and a LinkedIn Ads API partner. For more information, visit www.UnifiedSocial.com.

Sign up for a Live Demo