Unified Social | Study: Facebook Advertising Benchmarks By Industry Vertical

Study: Facebook Advertising Benchmarks By Vertical

Unified's free study shows how your industry compares to fourteen other Facebook Advertising verticals.

Here are some of the results:

  • Cellular & Telco advertisers acquire fans 91% cheaper than average.
  • Food ads are 58% more likely to be clicked than the average Facebook ad. This is twice as high as any other vertical.

  • Four verticals excelled at converting clicks into fans: Cellular & Telco, Gaming, Desktop Software, and Alcohol.

Every quarter, Unified serves billions of Facebook ads. This study aggregates cost and performance data using a sample set of 50,000 unique ad units from 100 brands through Q3 2013.

Download our free report to understand how your Facebook Advertising is performing compared to our benchmarks.

We’re excited to announce that Unified has acquired awe.sm, a social media measurement platform that supports the industry’s broadest and deepest attribution, conversion and social action tracking across all marketing channels.

awe.sm’s technology will be integrated into the market-leading Unified Social Operating Platform (SOP).  Unified now offers powerful new capabilities, including:

  • - Attribution, action and conversion tracking across social, mobile, digital and offline marketing programs in one system of record
  • - Patent-pending ROI measurement across paid, owned, and earned media
  • - An industry-leading open API framework for partners and developers

The combined companies will serve over 600 customers, including leading Global 2000 enterprises and agencies.

Please see our press release and blog post for further information.