Study: Facebook Advertising Benchmarks By Vertical
Unified's free study shows how your industry compares to fourteen other Facebook Advertising verticals.
Here are some of the results:
- Cellular & Telco advertisers acquire fans 91% cheaper than average.
- Food ads are 58% more likely to be clicked than the average Facebook ad. This is twice as high as any other vertical.
- Four verticals excelled at converting clicks into fans: Cellular & Telco, Gaming, Desktop Software, and Alcohol.
Every quarter, Unified serves billions of Facebook ads. This study aggregates cost and performance data using a sample set of 50,000 unique ad units from 100 brands through Q3 2013.
Download our free report to understand how your Facebook Advertising is performing compared to our benchmarks.