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April 17, 2015

6 Stats That Illustrate The Importance Of Maximizing The Social Campaign Lifecycle

6 Stats That Illustrate The Importance Of Maximizing The Social Campaign Lifecycle

6 Stats That Illustrate The Importance Of Maximizing The Social Campaign Lifecycle

If it’s one thing social marketers know, it’s that cultivating effective campaigns take time and resources that need to be optimized in order to see their full potential. Here are 8 insights that reiterate the importance of understanding and maximizing the social campaign lifecycle:

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April 16, 2015

Are You Crippling Your Social Campaign ROI By Spending Too Much Time On These Steps?

Are You Crippling Your Social Campaign ROI By Spending Too Much Time On These Steps?

Are You Crippling Your Social Campaign ROI By Spending Too Much Time On These Steps?

From creative to conclusion, marketers put a lot of blood, sweat and tears into their social media campaigns, with the explicit hope that they’ll catch a glimpse of the white rabbit otherwise known as ROI. But as we willingly tumble down the rabbit hole, there are many steps along the way that if mismanaged, will make your campaign feel more like a nightmare than an adventure.

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April 14, 2015

TV Tuesday, Top TV Shows — April 5-11, 2015

#uStats — TV Tuesday, Top TV Shows — April 5-11, 2015

tv tuesday top tv series

Whether your chosen profession involves climbing the ladder as one of the ad industry’s Mad Men, doing a late night set as a stand up comedian or arguing your point as a morally questionable lawyer, Workaholics come in all shapes, sizes and television shows. This week we looked at some premieres and finales featuring some of our favorite breadwinners, with some extra drama thrown in for good measure. We scoured the accounts of Mad Men, Shameless, Workaholics, Louie, Better Call Saul, American Odyssey and 12 Monkeys to find out which of the following got social fandom excited:

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April 13, 2015

Top Box Office Hits, Weekend of April 10-12, 2015

#uStats — Top Box Office Hits, Weekend of April 10-12, 2015

movie monday top box office movies

Moviegoers were in the mood for some road-ripping action this past weekend, as Furious 7 zoomed its way to the top of both the box office and the socialverse this past weekend. Rounding out the top five movie money makers were Home, The Longest Ride, Get Hard and Cinderella—but as always, we wanted to see which titles got social excited the most.

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April 9, 2015

Top Takeaways For Brands From The Leading #NYIAS Posts On Facebook, Twitter and Instagram

Top Takeaways For Brands From The Leading #NYIAS Posts On Facebook, Twitter and Instagram

movie monday top box office movies

The New York International Auto Show has been in full swing for over a week now, making the auto-obsessed drool at every futuristic feature—excitement that seamlessly translated to digital. In fact, the #NYIAS hashtag has already been used over 30.1K times in the U.S., and some of the top brands in the business have successfully inserted themselves in the center of social conversations. We took a quick look at top posts on Facebook, Twitter and Instagram to see exactly got people geared up:

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How To Harness The Power Of LinkedIn Sponsored Updates

How To Harness The Power Of LinkedIn Sponsored Updates

5 social sharing misconceptions explained

LinkedIn gets two new members every single second—let me just let you soak that in for a moment.

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April 7, 2015

TV Tuesday, Top TV Shows — March 29-April 4, 2015

#uStats — TV Tuesday, Top TV Shows — March 29-April 4, 2015

tv tuesday top tv series

The excitement of watching a brand new episode of our favorite program causes most of us to rush home, make a beeline to the couch and frantically reach for our remotes (or mouses). And it doesn’t end there — social media has increasingly become a key ingredient in the cult classic recipe. This week, we look at some examples of shows that are obsess-worthy: The Walking Dead, Younger, Archer, The Grace Helbig Show, The Red Road and Weird Loners. But which of the following caused the most clicks on social?

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April 6, 2015

Top Box Office Hits, Weekend of April 3-5, 2015

#uStats — Top Box Office Hits, Weekend of April 3-5, 2015

movie monday top box office movies

This past weekend, Hollywood fed our collective need for speed (and handsome leading actors) with the release of Furious 7, the latest addition to The Fast and the Furious series. The film sped right to the front of the box office, generating over $140MM in revenue. But did this translate to social activity? This week, we looked at Furious 7, Home, Get Hard, Cinderella and Insurgent to see who dominated Facebook and Twitter. Here’s what we found.

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