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January 21, 2016

4 Key Lessons This Year’s Grammy Award Nominees Can Teach Marketers About Social Media

4 Key Lessons This Year’s Grammy Award Nominees Can Teach Marketers About Social Media

4 Key Lessons This Year’s Grammy Award Nominees Can Teach Marketers About Social Media

For 58 years we’ve looked forward to February, where music’s most radiant stars will grace our television screens with their best (or worst) outfits, performances...

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December 10, 2015

2016: The Year of Marketing Transformation

2016: The Year of Marketing Transformation Jason Beckerman, CEO, Unified

2016: The Year of Marketing Transformation Jason Beckerman, CEO, Unified

Nearly five years after co-founding Unified, it’s an honor to assume the CEO role. With 2016 around the corner, I wanted to share some thoughts with our employees, customers...

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December 2, 2015

The Display Advertiser’s Guide To Social Media Marketing 2.0

The Display Advertiser’s Guide To Social Media Marketing 2.0

The Display Advertiser’s Guide To Social Media Marketing 2.0

Back by popular demand, we’ve updated our Display Advertiser’s Guide To Social Media Marketing blog post with the most up-to-date information, and put it in a beautiful full color PDF...

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December 1, 2015

A View From The Top: Is Your Marketing Dashboard Really Optimized for ROI?

A View From The Top: Is Your Marketing Dashboard Really Optimized for ROI?

A View From The Top: Is Your Marketing Dashboard Really Optimized for ROI?

If you think of Big Data as a massive digital recipe of numbers, behaviors and interests, then social media is quickly becoming the secret ingredient needed for marketers...

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November 25, 2015

Passing The Torch In The Unified Family

Passing The Torch In The Unified Family

by Sheldon Owen, Executive Chairman, Unified

A new chapter is starting at Unified, one that’s been nearly five years in the making, which will catapult Unified to new heights.

When Jason Beckerman, Joshua Backer...

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How Unified’s VP of Engineering Plans To Take On The Big Data Challenge For Marketers, One Terabyte At A Time

How Unified's VP of Engineering Plans To Take On The Big Data Challenge For Marketers, One Terabyte At A Time

Innovator Spotlight

With what started as a desire to be in a field where a Chinese-English language barrier would be insignificant, TongTong Gong's career...

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November 11, 2015

The Facebook Marketer’s Guide To Advertising On Instagram

The Facebook Marketer’s Guide To Advertising On Instagram

The Facebook Marketer’s Guide To Advertising On Instagram

Prior to last month, advertising on Instagram was a little like getting into Harvard—many applied, but only a chosen few actually got the chance to run campaigns. A lot of the excitement...

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October 28, 2015

Everything You Need To Know About The Customer Journey Starts With Social Media

Everything You Need To Know About The Customer Journey Starts With Social Media

Everything You Need To Know About The Customer Journey Starts With Social Media

From the last-minute impulse purchase to the longer term, heavily research-based buys, there are many ways consumers can find their way to the "place your order" button...

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