Facebook Advertising | Automotive Benchmarks

Automotive Facebook Advertising Benchmarks


Facebook has emerged as a critical channel for smart social marketers who want to reach auto purchasers at every stage of the marketing funnel. Read on to learn information that drives auto success on Facebook.


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Automotive Facebook Advertising Benchmarks:

Facebook has emerged as a critical channel for smart social marketers who want to reach auto purchasers at every stage of the marketing funnel. Read on to learn information that drives auto success on Facebook.

AUTO DIFFERS FROM OTHER FACEBOOK VERTICALS
On a cost per like basis, auto costs about the same as the average Facebook ad.
On a CPC basis, auto was 22% cheaper than the average Facebook ad.
Auto ads have a 2x higher click-through rate than the average Facebook ad on both desktop and mobile.
THE KEY TO FACEBOOK SUCCESS IN AUTO: MOBILE NEWS FEED
Mobile newsfeed auto ads outperform desktop feed ads! Just as in other verticals, mobile is slightly more expensive on a CPM basis, but its superior engagement rate far outweighs cost.
Mobile auto ads have 2x higher click through rate than desktop facebook ads
Mobile auto ads also have 2x higher click through rate compared with mobile facebook ads in other verticals
GENDER TARGETING IS AN IMPORTANT COMPONENT
Differences in the way that men and women engage with auto advertising on Facebook have big implications for smart social marketers.
While females click on the average Facebook ad 34% less frequently than males, they click on Facebook auto ads 29% more frequently. That's a 63% jump!
On a cost-per-click basis, males are 17% cheaper to advertise auto to than females.
Females click and view photo & video auto ads more frequently than males.
Males engage with auto ads through liking/commenting more frequently than females
UNIFIED'S TIPS FOR AUTO ADVERTISING SUCCESS ON FACEBOOK
Target consumers via the News Feed
Leverage lifestyle targeting: Targets fans of TV shows, movies, magazines, etc. that you believe your audience aligns with
Put the power of mobile Facebook ads to work for you--maximize sharing by making your content easily shareable from mobile devices

About Unified

Unified is an award-winning marketing cloud technology company. Unified provides professional marketers with end-to-end solutions for data-driven insights, real-time social feed optimization, and programmatic advertising across all major social networks in one system of record. The cloud-based Social Operating Platform features patent-pending social ROI measurement and predictive engagement modeling. Unified serves over 500 customers, including Global 2000 enterprises and their advertising agencies, from its offices in New York, San Francisco, and Chicago. Unified is a Facebook Preferred Marketing Developer, a Twitter Ads API partner, and a LinkedIn Ads API partner. For more information, visit www.UnifiedSocial.com.

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